The U.S. Department of Justice has initiated antitrust lawsuits against Google, targeting its dominance in online search and advertising. The federal government claims Google improperly maintained its search engine monopoly by paying substantial amounts to remain the default choice on devices. Concurrently, efforts to dismantle Google's ad tech operations seek to address the company's control over digital advertising auctions. With substantial revenues at stake for Alphabet, the outcome could lead to significant corporate restructuring reminiscent of the historic breakup of AT&T.
The DOJ argues that Google has maintained its monopoly through billions in payments to be the default search engine, suppressing competition.
If the DOJ wins, it could lead to the most significant corporate breakup in decades, akin to the AT&T breakup in the 1980s.
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