FirstPartyCapital (FPC) has received a significant investment from IX Labs, the investment arm of Index Exchange, marking a strategic move as FPC unveils its second fund. With a target of £50 million, Fund 2 is aimed at supporting early-stage companies in ad tech, martech, and digital media. This collaboration also emphasizes Index Exchange's ongoing commitment to innovation in digital advertising technology. Along with financial support, IX Labs will work closely with FPC's portfolio to enhance integrations and strategies that fuel technological advancement in the industry, particularly amidst regulatory changes impacting the ad landscape.
"At IX Labs, we invest in technology-first startups that use data and artificial intelligence to solve complex problems," said Mayuran Yogarajah, head of IX Labs and distinguished engineer at Index Exchange.
"It is the perfect time to invest in the ad tech industry, with the DOJ pushing to break up Google's ad tech monopoly and booming trends such as retail media and AI are paving the way for the next wave of digital advertising," added Rich Ascough.
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