DAIVID launched a new Creative Data Feed API that enables marketers to evaluate the effectiveness of AI-generated ads. With the demand for new content expected to grow significantly, maintaining creative quality is essential. The API assesses emotional engagement and business results by leveraging advanced AI techniques, including facial coding and eye tracking. It provides insights on various emotional metrics, helping brands optimize ad spend and minimize inefficiencies. CEO Ian Forrester emphasizes the need for effective content engagement to avoid wasting budgets and harming brand perception, highlighting the innovation's potential to integrate human insights into the AI process.
The Gen and reGen AI wave is arriving fast, flooding the market with vast amounts of new content. While this AI revolution has dramatically lowered production costs, maintaining creative quality and effectiveness remains a challenge for marketers.
Our Creative Data Feed API changes that. Trained extensively from consumers' responses to ads, it puts the human back in the Gen AI loop. To help deal with the rapid rate of AI-powered ad production, it predicts real human responses to ads in real time.
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