#creative-effectiveness

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Marketing
fromExchangewire
1 day ago

GumGum Reveals 77% of UK Shoppers Say Advertising Influences Back-to-School Purchases

Timing, relevant creative, and social/in-store placements most influence UK back-to-school shoppers, with 77% saying advertising significantly affects purchases.
fromRAIN News
2 weeks ago

Podcast advertisers overrate targeting, and other presumptions

Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.
Podcast
fromExchangewire
4 weeks ago

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Real-time measurement of retail media ad effectiveness is now possible with DAIVID's AI-powered tool.
fromExchangewire
1 month ago

DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

DAIVID introduces an API tool to measure the effectiveness of AI-generated ads, helping marketers maintain ad quality amidst rising content demand.
Marketing tech
fromThe Drum
3 months ago

Declassified: how AI is cracking the creative effectiveness code

Kantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
fromThe Drum
3 months ago

The Drum Awards for Marketing: 10 things the best work has in common

The best marketing combines cultural relevance, strategic brilliance, and measurable business impact.
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