#creative-effectiveness

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#advertising #marketing-roi #ai #marketing-mix-modeling #emotional-intelligence #ai-powered-analytics
Marketing tech
fromExchangewire
1 week ago

Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM

Mortar AI and DAIVID integrate creative effectiveness into Marketing Mix Models, enabling marketers to measure emotional drivers that influence sales and optimize creative profitability at scale.
Marketing
fromThe Drum
4 months ago

We've never spent more on advertising. It's never done less for us

Rising global ad spend coincides with declining ad effectiveness and lower ROI, weakening brand growth despite creativity remaining central to profitability.
Marketing tech
fromCreative Bloq
4 months ago

Is this really the most 'creatively effective' print ad ever?

Cadbury's Heroes outdoor campaign scored highly on an emotional-response metric that predicts commercial potential, but the metric measures potential rather than actual sales or market growth.
Marketing
fromThe Drum
5 months ago

We've never spent more on advertising. It's never done less for us

Global advertising spend has risen sharply while advertising effectiveness and ROI have declined, despite creativity remaining the primary driver of marketing success.
fromThe Drum
5 months ago

70 years later, TV is still where brands go to mean something

But let's drop the nostalgia and remember that this is a masterclass in what creativity really looks like across eras, categories and styles. Including what it looks like in the modern day. Yes, the tools have changed. The targeting is tighter. The media landscape's a multiverse now. But the principles that made Hovis timeless in 1973 still apply in 2025.
Marketing
Marketing
fromExchangewire
6 months ago

GumGum Reveals 77% of UK Shoppers Say Advertising Influences Back-to-School Purchases

Timing, relevant creative, and social/in-store placements most influence UK back-to-school shoppers, with 77% saying advertising significantly affects purchases.
fromRAIN News
6 months ago

Podcast advertisers overrate targeting, and other presumptions

Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.
Podcast
E-Commerce
fromExchangewire
7 months ago

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Real-time measurement of retail media ad effectiveness is now possible with DAIVID's AI-powered tool.
Artificial intelligence
fromExchangewire
8 months ago

DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

DAIVID introduces an API tool to measure the effectiveness of AI-generated ads, helping marketers maintain ad quality amidst rising content demand.
Marketing tech
fromThe Drum
9 months ago

Declassified: how AI is cracking the creative effectiveness code

Kantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
Marketing tech
fromThe Drum
9 months ago

The Drum Awards for Marketing: 10 things the best work has in common

The best marketing combines cultural relevance, strategic brilliance, and measurable business impact.
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