fromExchangewire1 week agoDAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered ToolReal-time measurement of retail media ad effectiveness is now possible with DAIVID's AI-powered tool.
fromExchangewire1 month agoDAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI CreativeDAIVID introduces an API tool to measure the effectiveness of AI-generated ads, helping marketers maintain ad quality amidst rising content demand.
Marketing techfromThe Drum2 months agoDeclassified: how AI is cracking the creative effectiveness codeKantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
fromThe Drum2 months agoThe Drum Awards for Marketing: 10 things the best work has in commonThe best marketing combines cultural relevance, strategic brilliance, and measurable business impact.