#creative-effectiveness

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Five of the most effective creative ads in the B2B sector

B2B advertising achieves greater effectiveness by combining rational messaging with emotional appeal, resonating well with business decision-makers.

Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday Ad

Teleflora's 'The Power of Wishes' is the most emotionally engaging holiday ad of 2024, capturing viewers' hearts.
The emotional depth of holiday ads is crucial in connecting with audiences.

September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris

Trump's campaign ads are generating more positive engagement compared to Harris' ads, indicating a shift in the political advertisement landscape.
#daivid

Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science

Eli Drake, experienced in business intelligence and research analysis, joins DAIVID as head of data science to enhance AI-powered solutions for creative effectiveness in advertising.

Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

DAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform.

Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally.

Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science

Eli Drake, experienced in business intelligence and research analysis, joins DAIVID as head of data science to enhance AI-powered solutions for creative effectiveness in advertising.

Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

DAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform.

Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally.
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How entertainment brands such as Disney and Lego ensure campaign effectiveness

Entertainment ads should showcase brand values beyond just the logo.
Humor, celebrities, emotional power, and the right soundtrack resonate with viewers in the entertainment sector.
#advertising

Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies

A successful advertising campaign requires deep insight, emotional connection, and multi-channel execution.

To Achieve Success in 2024, Focus on What's Not Changing

Jeff Bezos focuses on what won't change in his business strategy.
The core requirements of great creative remain the same, despite changes in the media ecosystem.

Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies

A successful advertising campaign requires deep insight, emotional connection, and multi-channel execution.

To Achieve Success in 2024, Focus on What's Not Changing

Jeff Bezos focuses on what won't change in his business strategy.
The core requirements of great creative remain the same, despite changes in the media ecosystem.
moreadvertising
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