Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID ResearchThe NFL's 'Somebody' ad is the standout emotionally engaging ad from Super Bowl LIX, generating significant positive viewer reactions.
Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday AdTeleflora's 'The Power of Wishes' is the most emotionally engaging holiday ad of 2024, capturing viewers' hearts.The emotional depth of holiday ads is crucial in connecting with audiences.
Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID ResearchThe NFL's 'Somebody' ad is the standout emotionally engaging ad from Super Bowl LIX, generating significant positive viewer reactions.
Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday AdTeleflora's 'The Power of Wishes' is the most emotionally engaging holiday ad of 2024, capturing viewers' hearts.The emotional depth of holiday ads is crucial in connecting with audiences.
MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness InsightsMarketers can now effectively measure and optimize creative impact at scale with the partnership between MASS Analytics and DAIVID.
Five of the most effective creative ads in the B2B sectorB2B advertising achieves greater effectiveness by combining rational messaging with emotional appeal, resonating well with business decision-makers.
September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival HarrisTrump's campaign ads are generating more positive engagement compared to Harris' ads, indicating a shift in the political advertisement landscape.
Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data ScienceEli Drake, experienced in business intelligence and research analysis, joins DAIVID as head of data science to enhance AI-powered solutions for creative effectiveness in advertising.
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVIDDAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform.
Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic AdvisorRory Sutherland joins DAIVID as a strategic advisor to help the company grow globally.
Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data ScienceEli Drake, experienced in business intelligence and research analysis, joins DAIVID as head of data science to enhance AI-powered solutions for creative effectiveness in advertising.
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVIDDAIVID hires former Kantar chief scientist Mitch Eggers to lead AI solutions for creative effectiveness platform.
Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic AdvisorRory Sutherland joins DAIVID as a strategic advisor to help the company grow globally.
How entertainment brands such as Disney and Lego ensure campaign effectivenessEntertainment ads should showcase brand values beyond just the logo.Humor, celebrities, emotional power, and the right soundtrack resonate with viewers in the entertainment sector.
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategiesA successful advertising campaign requires deep insight, emotional connection, and multi-channel execution.