#creative-effectiveness

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Marketing
fromExchangewire
3 weeks ago

GumGum Reveals 77% of UK Shoppers Say Advertising Influences Back-to-School Purchases

Timing, relevant creative, and social/in-store placements most influence UK back-to-school shoppers, with 77% saying advertising significantly affects purchases.
fromRAIN News
1 month ago

Podcast advertisers overrate targeting, and other presumptions

Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.
Podcast
E-Commerce
fromExchangewire
1 month ago

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Real-time measurement of retail media ad effectiveness is now possible with DAIVID's AI-powered tool.
Artificial intelligence
fromExchangewire
2 months ago

DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

DAIVID introduces an API tool to measure the effectiveness of AI-generated ads, helping marketers maintain ad quality amidst rising content demand.
Marketing tech
fromThe Drum
3 months ago

Declassified: how AI is cracking the creative effectiveness code

Kantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
Marketing tech
fromThe Drum
4 months ago

The Drum Awards for Marketing: 10 things the best work has in common

The best marketing combines cultural relevance, strategic brilliance, and measurable business impact.
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