Live: Will AppLovin (APP) Spike After Q2 Earnings
Briefly

AppLovin, following its pivot from gaming to ad tech, aims to report strong Q2 earnings with expected double-digit revenue growth. The AXON platform supports both gaming and web-based campaigns, indicating a shift towards self-serve advertising. Investors will be keenly observing any updates on new self-service initiatives and platform growth potential into 2026. Consensus estimates suggest a revenue of $1.22 billion with significant year-over-year growth. The rollout of Axon 2 aims to improve monetization and efficiency, targeting enhanced software margins and increased revenue.
AppLovin's self-service platform is set to catalyze new advertiser onboarding and margin expansion in the second half of 2025.
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