The Digiday team discussed the implications of Google's ongoing trials concerning its search and ad tech businesses, suggesting that any outcomes might not significantly impact struggling publishers. The conversation touched on the potential for future M&A activity, noting the hesitation surrounding market moves due to political uncertainties. The current administration has not led to the anticipated surge in deals. Additionally, privacy issues were addressed, indicating a perceived shift in Google's handling of third-party cookies and their implications for marketers.
"It doesn't necessarily affect publishers in any meaningful way given that their ads businesses are struggling at this point."
"This previously anticipated gold rush of a second Trump administration bring[ing] a flurry of M&A deals and IPOs - a lot of that is on hold because of the uncertainty."
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