Ad Tech Briefing: The Trade Desk's S&P 500 debut over AppLovin's highlights lingering issues around maturity
Briefly

The Trade Desk's addition to the S&P 500 underscores a significant milestone for the company, enhancing its reputation after a prior revenue decline. The S&P 500 tracks 500 large U.S. companies, and inclusion indicates financial strength, often leading to heightened demand for the stock and increased market value. The Trade Desk experienced a stock price surge upon the announcement, reflecting a market cap exceeding $41 billion. Importantly, inclusion criteria include profitability and sector representation, allowing The Trade Desk a place despite a smaller market cap than competitors like AppLovin.
The Trade Desk has joined the S&P 500, reflecting a notable achievement for the company and emphasizing its financial strength and stability post-revenue decline.
The S&P 500 is a stock market index tracking 500 large publicly traded U.S. companies, valued for its indicators of financial strength and stability.
Inclusion in the S&P 500 typically leads to increased demand for shares due to index funds and ETFs needing to buy stocks in the index.
The Trade Desk's stock price surged by double-digits upon announcement of their S&P 500 inclusion, reaching a market cap over $41 billion.
Read at Digiday
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