"Amazon's advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video's NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon's annual $1.8 billion rights payment to the NBA, the online retailer/streamer has landed AT&T as the title sponsor of its new halftime show ( The Half)."
"The telco, which for years has functioned in a similar capacity for CBS and TNT Sports' annual coverage of March Madness, will also serve as the tech partner for Prime Video's LED court and Amazon Studios' production hub in Culver City, Calif. AT&T is one of the biggest sports advertisers on the TV dial, with total U.S. ad spend reaching $2.46 billion in 2023."
"(With more than 50 certified marketing tie-ups locked in for 2025-26, the NBA has carve-outs for every conceivable sub-category from "official salty snacks" to "official dress shirts.") As Wingstop expands its sports-first marketing strategy, an initiative that includes heavy in-game spending on the NFL and NBA, the brand will serve as the presenting sponsor of Prime's Thursday and Friday games."
Amazon's advertising unit assembled presenting sponsors for Prime Video's opening NBA season, securing top-tier advertisers to help offset its $1.8 billion annual rights payment. AT&T was named title sponsor of the halftime show The Half and will act as tech partner for Prime Video's LED court and Amazon Studios' production hub in Culver City. AT&T spent $2.46 billion on U.S. advertising in 2023 and is an official NBA and WNBA sponsor under a multiyear deal signed in 2019. Wingstop will present Thursday and Friday games and sponsor NBC's Monday NBA Showtime. Mercedes-Benz will sponsor Saturday telecasts. CarMax will title-sponsor NBA on Prime Pregame.
Read at Sportico.com
Unable to calculate read time
Collection
[
|
...
]