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Film
fromItsnicethat
1 day ago

Uncommon's ad for Under Armour uses shadow and spotlight to translate the emotional intensity of sport

Villainous football advertising uses a commanding monologue, sleek visuals and dynamic cinematography to portray the ball as a tool and immerse viewers in athletes' worlds.
fromAdExchanger
1 week ago

Comic: Ad Tech BBQ | AdExchanger

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers.
Marketing tech
Marketing tech
fromAdExchanger
2 weeks ago

From Upfronts To Endgame: Navigating 2026's Sports Advertising Market | AdExchanger

Advertisers should use MVPDs/vMVPDs with first-party data to consolidate fragmented sports inventory across linear and streaming for targeted, year-round sports reach.
fromThe Hollywood Reporter
2 weeks ago

Why Fanatics Is Taking a Swing at the Sports Advertising Business

"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."
Marketing tech
fromwww.independent.co.uk
2 months ago

Junk food sponsorship of sports should be banned, experts say

Experts caution that junk food sponsorship of sports should be banned to protect children's health against the advertising influence of major food brands like Cadbury and Pepsi.
Health
fromDigiday
3 months ago

Media Buying Briefing: In this year's upfront, sports is playing offense, defense and referee

Sports content dominated upfront presentations like no other programming, with new NBA and NFL rights holders leading discussions about deal-making on both live games and sports-themed shows.
Marketing tech
Media industry
fromAdweek
4 months ago

Inside Paramount's Evolving Sports Ad Strategy

Ryan Briganti celebrates his first year leading Paramount Advertising's sports sales, emphasizing strong viewership and ongoing market challenges.
Media industry
fromDigiday
4 months ago

PwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisis

PwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
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