Marketing techfromDigiday4 days agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
fromAdweek2 weeks agoInside Paramount's Evolving Sports Ad StrategyâMy coaches raised me as much as my parents did in some instances.âMedia industry
Media industryfromDigiday3 weeks agoPwC's Formula One-aided brand refresh hints at 'safe harbor' of live sports amid a potential economic crisisPwC's rebrand effort leverages Formula One's rising popularity and seeks to assure marketers during uncertain economic times.
fromESPN.com2 months ago'Nova Knicks' reunite for March Madness commercialThe short-lived full 'Nova Knicks' group may not be playing together at Madison Square Garden, but they'll still be on basketball fans screens together in March -- as actors.New York Knicks
Marketing techfromBusiness Insider2 months agoHow Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and othersAmazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.