Exploring The Trenches Of CTV Buying - It's Still Messy In There - With A 20-Year Agency Vet | AdExchanger
The rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.
Young people are bombarded by marketing and ads for gambling, new report claims
Gambling marketing in sports is overwhelming and often targets young audiences through humor and celebrity endorsements.
Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com
More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.
The power of female sports fans (Edison Research)
Women are significant sports fans with a majority following NFL football, using social media to share enthusiasm, and engaging with sports content through various audio platforms.
Why a sports-first marketing strategy will provide brands with long-term loyalty
The Super Bowl 2024 advertising inventory has already sold out, showing the importance of sports audience advertising.
Sports fans are 28% more likely to pay attention to commercials.
Automated creative with game-time accurate information engages high-value fans.