Junk food sponsorship in sports is argued to undermine children's health, as it enhances the perception of unhealthy products through partnerships with high-profile athletes and sporting events. Companies like Cadbury and Pepsi are linked to major UK sports, with over 90 ongoing sponsorship deals reported. Research indicates that such sponsorships create a health halo effect, making junk food seem more acceptable. Prominent athletes may inadvertently influence children's positive perceptions of unhealthy foods, leading to concerns about their long-term dietary choices and health outcomes.
Experts caution that junk food sponsorship of sports should be banned to protect children's health against the advertising influence of major food brands like Cadbury and Pepsi.
Research published in the Journal BMJ indicates that junk food companies hold over 90 sponsorship deals within top UK sports, creating a perception of healthiness around unhealthy products.
Athletes, including top football stars and major sports figures, are inadvertently contributing to the normalization and acceptance of junk food through their sponsorships.
The increasing prevalence and prominence of junk food advertisements in sports events have raised significant concerns about their impact on children's health and dietary choices.
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