#soccer-marketing

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#mls #world-cup #sports-advertising #fan-growth #direct-to-consumer #audience-engagement #legacy-initiatives
Soccer (FIFA)
fromDigiday
3 days ago

How the MLS plans to convert World Cup interest into lasting soccer fandom

MLS and major advertisers aim to convert World Cup viewers in the U.S. and Mexico into long-term MLS club fans through major marketing efforts.
fromAxios
1 month ago

Communicator spotlight: Catherine Newman of U.S. Soccer

The FT was one of the first to have a subscription business model, because we could see that advertising alone could be very volatile depending on the economy, and so we needed to look at subscription models, but also how we could have direct relationships with our customers. And so that was really where I started. And so when I was approached by Manchester United, the question wasn't do you know sport?
Manchester United
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