#heineken

#heineken

Signage along central London Bakerloo line stations are being rebranded as "Bakerl0.0" and "Waterl0.0" as part of an advertising campaign by Heineken to promote its zero alcohol products. Emma Vogelmann from Transport for All said getting around London with confidence and ease depended on having "consistent, recognisable information across the Tube network". Transport for London (TfL) said advertising campaigns provide additional funding and are "fully assessed to ensure they do not impact services, staff or customers".

Distributors reported a significant drop in sales for Heineken, with 66% indicating their volumes were down during Memorial Day compared to last year.