#heineken

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#social-media #consumer-behavior #layoffs #revenue-decline #uk-operations #champions-league #localization
Business
fromLondon Business News | Londonlovesbusiness.com
1 week ago

Heineken to cut thousands of jobs amid 'challenging market conditions' - London Business News | Londonlovesbusiness.com

Heineken plans to cut between 5,000 and 6,000 jobs globally—about 7% of its workforce—after weaker beer demand and declines in sales, revenue, and operating profit.
#social-media
fromThe Drum
3 weeks ago
Social media marketing

Heineken reveals secret global to local marketing trial behind Champions League content

fromFast Company
9 months ago
Social media marketing

Heineken's new ad campaign imagines a world with deserted influencers, zero likes, and more drinking

fromThe Drum
3 weeks ago
Social media marketing

Heineken reveals secret global to local marketing trial behind Champions League content

fromFast Company
9 months ago
Social media marketing

Heineken's new ad campaign imagines a world with deserted influencers, zero likes, and more drinking

more#social-media
fromFast Company
1 month ago

Dos Equis brings back the Most Interesting Man-and bets nostalgia still sells beer

I don't always drink beer, but when I do, I still prefer Dos Equis.
Marketing
fromwww.bbc.com
1 month ago

Concerns over Heineken's Bakerl0.0 line rebrand

Signage along central London Bakerloo line stations are being rebranded as "Bakerl0.0" and "Waterl0.0" as part of an advertising campaign by Heineken to promote its zero alcohol products. Emma Vogelmann from Transport for All said getting around London with confidence and ease depended on having "consistent, recognisable information across the Tube network". Transport for London (TfL) said advertising campaigns provide additional funding and are "fully assessed to ensure they do not impact services, staff or customers".
UK news
Environment
fromwww.theguardian.com
4 months ago

Trouble brewing: Maya people in Yucatan fear new Heineken plant's thirst for water

Maya communities in Yucatán oppose Heineken's planned brewery, citing threats to water supplies, lack of consent, and government-backed industrial projects harming rights and environment.
fromBusiness Insider
8 months ago

Memorial Day beer sales fizzled, and one big brand was hit especially hard, Goldman Sachs says

Distributors reported a significant drop in sales for Heineken, with 66% indicating their volumes were down during Memorial Day compared to last year.
Beer
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