"Signage along central London Bakerloo line stations are being rebranded as "Bakerl0.0" and "Waterl0.0" as part of an advertising campaign by Heineken to promote its zero alcohol products. Emma Vogelmann from Transport for All said getting around London with confidence and ease depended on having "consistent, recognisable information across the Tube network". Transport for London (TfL) said advertising campaigns provide additional funding and are "fully assessed to ensure they do not impact services, staff or customers"."
"Ms Voglemann said name and navigation signs should not be altered as part of advertising as it creates unnecessary confusion. She added: "For many people including those with visual impairments, learning disabilities, neurodivergent people, or people who experience fatigue or brain fog - these campaigns can turn a routine journey into a stressful or unsafe one." She said accessibility wasn't optional, and that there was plenty of advertising space on the Tube network "without undermining essential information"."
Signage along central London Bakerloo line stations are being rebranded as "Bakerl0.0" and "Waterl0.0" as part of an advertising campaign by Heineken to promote its zero alcohol products. Consistent, recognisable information across the Tube network is essential for passengers to navigate with confidence and ease. Advertising campaigns provide additional funding and are fully assessed to ensure they do not impact services, staff or customers. Renaming station signs can create unnecessary confusion and negatively affect people with visual impairments, learning disabilities, neurodivergence, fatigue or brain fog. Advertising revenue is invested into London's transport network, and previous station renamings netted significant sums.
Read at www.bbc.com
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