#fan-growth

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fromDigiday
13 hours ago

How the MLS plans to convert World Cup interest into lasting soccer fandom

This summer's soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul - all taking place in the U.S and Mexico. But Major League Soccer (MLS) has a bigger ambition: to convert U.S. viewers entertaining a passing interest in the World Cup into long-term soccer fans of Inter Miami, New York City FC or the Seattle Sounders.
Soccer (FIFA)
New York Islanders
fromEyes On Isles
2 months ago

NY Islanders business operations boss says fanbase must get younger, more diverse

The New York Islanders must expand and diversify their fan base—attracting younger, more female and multicultural fans—by leveraging on-ice success and community visibility.
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