"Originally launched in November last year, X's NFL Portal brings together posts from NFL teams and rights-holder accounts, along with key reporters and fan profiles, to keep football fans updated. - A new feed tab will activate around the NFL's tentpole events, including the Super Bowl and the NFL Draft, featuring curated highlights, trending clips, and fan conversation. - Enhanced integration within X's Search tab and Explore pages surfaces NFL standings and scores to fans at key moments."
"New ad placements provide advertising partners with increased visibility while maintaining a seamless user experience. Indeed, the NFL community on X is massive. Sports is around 40% of all sports-related posts on X the top topic of discussion in the app, while are about the NFL and related subjects. X says that the updated NFL Portal offers fans "the ultimate second screen," and will build on last season's foundation with new features designed to deepen fan engagement."
X's NFL Portal aggregates posts from NFL teams, rights-holder accounts, key reporters, and fan profiles to provide football updates. A special feed tab activates around tentpole events such as the Super Bowl and NFL Draft, featuring curated highlights, trending clips, and fan conversation. Enhanced integration in Search and Explore surfaces NFL standings and scores at key moments. New ad placements increase advertising visibility while preserving a seamless user experience. The NFL community on X is large, with sports comprising about 40% of sports-related posts and substantial discussion focused on the NFL.
Read at Social Media Today
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