"If you follow major league sports in the US, you know you have to sit through an astronomical numberof ads. The average NFL TV broadcast features only 11 minutes of actual game time, but a full hour of commercials. Basketball fans have to sit through 90 - yes, you read that right - 30-second ad spots for every NBA broadcast. Not even radio is safe: one analysis of MLB radio broadcasts found that the average baseball team accounts for over 28 ad breaks per game."
"In other words, anyone who starts streaming the game on ESPN will soon be behind the rest of the world, even though the feed is "live." After an hours-long broadcast, anyone streaming at home is liable to be up to three in-game minutes behind - an unforgivable amount of lag in the sports world, especially if you've got money riding on the game. Bean and his co-hosts confirmed this by recording a live NHL game broadcast on the app."
""See this ad in the upper right, these things are often two-minutes plus," Bean explains early in the hockey game, when his feed is roughly lined up with the game. When he checks back in after two periods of hockey and a deluge of ads, he's a whopping minute and twenty seconds behind. "Unbelievable," he scoffs. "I've blown this wide open.""
Major league sports broadcasts include large numbers of advertisements: NFL broadcasts average 11 minutes of game time and an hour of commercials, NBA telecasts include ninety 30-second spots, and MLB radio broadcasts average over twenty-eight ad breaks per game. Live streaming feeds can extend commercial break durations beyond cable TV timing. Extended streaming ads can cause "live" streams to fall behind real-time action by up to three in-game minutes after hours-long broadcasts. Recorded tests of an NHL broadcast on the ESPN app found ad spots often exceeded two minutes and produced a delay of one minute and twenty seconds.
Read at Futurism
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