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fromSportico.com
17 hours ago

Amazon's Prime Video Unwraps Its NBA Sponsorship Playbook

Amazon's advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video's NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon's annual $1.8 billion rights payment to the NBA, the online retailer/streamer has landed AT&T as the title sponsor of its new halftime show ( The Half).
Marketing
Marketing tech
fromDigiday
1 day ago

How FanDuel's Amazon Prime NBA sponsorship extends beyond the court logo

FanDuel secured a major sponsorship with Amazon Prime NBA coverage, integrating betting features and broad media buying to deepen fan engagement and ROI.
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