"It's two-fold. The NBA is a critically important sport to our business. We knew we needed a tier-one partnership with a national broadcaster. Why Amazon? Well, our cultures are really well aligned; we're both tech companies, both really obsessed with great customer experiences. [And] Amazon has proven [itself a] fantastic sports broadcaster. It wasn't that long ago that they were airing Thursday Night Football for the first time. People were curious how that would go; I think it's been a home run."
"Look, I won't share the specific economics of the deal, but we were very pleased with the value this partnership represents. I don't know exactly what other deals in the marketplace are.... [but] FanDuel has a great history of being financially disciplined. We are leaning into this partnership in a material way [and] it's one of the largest partnerships that we have."
FanDuel became the first sponsor of Amazon Prime's NBA coverage and positioned the deal to change how viewers experience games through betting integrations. The partnership reflects aligned tech-focused cultures and a mutual emphasis on exceptional customer experience. FanDuel targeted the NBA as a strategically important sport and pursued a tier-one national-broadcaster relationship with Amazon based on its growing sports-broadcasting credentials. FanDuel described the sponsorship as a materially significant investment while maintaining financial discipline. The program includes interactive elements such as an Odds View graphical interface that displays live odds and enables authenticated FanDuel user engagement during broadcasts.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]