The AI Targeting Joke; Agentic AI Outgrows Its Hype | AdExchanger
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The AI Targeting Joke; Agentic AI Outgrows Its Hype | AdExchanger
"a lot of that money will go toward marketing,"
""Target Elon on TV,""
""A lot of people in S.F. will not understand the joke," he says, "but the people we want to talk to do get the joke.""
""the smart advertisers aren't rushing to deploy the technology - looking at their current business processes and where AI can genuinely improve them," says Gerry D"
San Francisco streets are saturated with B2B billboards promoting AI HR, security, and CRM startups. Billions of dollars flowing into local startups drive substantial marketing and out-of-home campaign spend. Vibe ran billboards that jokingly pitched targeting tech leaders, using taglines like "Target Elon on TV" and insider visual references to spark recognition among tech audiences. Vibe cannot target specific individuals but can target classes such as regional executives. Agentic AI features prominently in trade headlines, but practical adoption is limited by principal trading, fragmentation, lack of transparency, and inconsistent measurement standards.
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