"The retail giant reported that 2025 was its first full year of profitability in its e-commerce operations, which started - as most ventures do - needing time and money to get rolling. "We've far surpassed the breakeven level," CFO John David Rainey said of the e-commerce business in the company's fourth quarter earnings call Thursday. "The momentum is only upward from here.""
"The bet is paying off thanks in large part to the addition of higher-income shoppers, who Walmart said are attracted to its combination of low prices and increasing convenience. "The majority of our share gains came from households making more than $100,000," CEO John Furner said on the earnings call. The company said high-earning households have responded favorably to Walmart's online and in-app offerings, from ordering their weekly groceries to picking out stylish new outfits, as has been the case for several quarters now."
Walmart's e-commerce reached full-year profitability in 2025 after years of investment, surpassing breakeven with accelerating momentum. Higher-income households drove the majority of recent share gains, attracted by a combination of low prices and expanded online and in-app convenience for groceries and apparel. Fiscal-year sales rose 4.7% to $713.2 billion while e-commerce surged nearly 25% to top $150 billion. Amazon recorded $716.9 billion in revenue, remaining slightly larger by revenue. Walmart's store network sits within close proximity to roughly 95% of U.S. households, supporting faster fulfillment and improved omnichannel experiences, and agentic AI rollout is boosting e-commerce trends.
Read at Business Insider
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