In the podcast episode, Luke Harries from ElevenLabs reveals how his company is leveraging AI to transform marketing workflows, yielding significant cost savings and efficiency. By utilizing AI for tasks such as creating polished case studies, a custom translation system has saved the company over $140,000 annually. Harries emphasizes the importance of a proactive 'everything is a launch' mindset and encourages marketers to develop coding skills to maximize AI tools like Cursor and ChatGPT.
Luke Harries, Head of Growth at ElevenLabs, discusses how AI transformations in marketing—including polished case studies and a custom translation system—can cut costs while boosting efficiency.
With ElevenLabs' 'everything is a launch' philosophy, they sustain marketing momentum by automating workflows, using tools like Granola and ChatGPT, which streamline operations effectively.
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