"The Drum Live 2025 is now in full swing - two days of debate and comment that bring our audience into the live workings of The Drum. In this live showdown of machine minds, we put four of the world's leading AI platforms (ChatGPT, Gemini, Perplexity and Claude) through their paces. Forget the research papers. How about testing AI's marketing capabilities live on stage? In this session at The Drum Live, we have four large language models battling it out, responding to a series of marketing prompts to see which could deliver the sharpest ideas with the least amount of jargon."
"Each LLM - ChatGPT, Gemini, Perplexity and Claude - is represented by a staffer at The Drum, suitably decked out in AI merch, inputting the prompts and fighting for their place as the next top model. (Unfortunately, due to a technical hitch, Claude is disqualified before we even get underway.) Introduce yourself in 50 words and make a case for yourself as a tool for marketers. ChatGPT: "I'm ChatGPT, built on OpenAI's GPT5, designed to help marketers think faster, work smarter and create better... I turn marketing challenges into sharper strategies, stronger stories and measurable impact instantly." Gemini: "Hello, I'm Gemini, an AI assistant built by Google... I am the most valuable AI tool for marketers because I streamline every step of amazing work." (Gemini was tragically cut off for maxing its 50 words.) Perplexity: "Hello, everyone! I'm Perplexity - an AI designed to deliver precise answers, deep insights and clear strategies by simplifying complex data into actionable intelligence." Audience's opinion: ChatGPT wins the first round. Suggest an integrated campaign idea for a new plant-based energy drink targeting urban Gen Z in the USA and write a catchy six-word tagline. ChatGPT leans into spectacle and utility with AR wall art, TikTok challenges, cans that double as scannable passes for pop-ups and gigs. The tagline: "Pure power plant-based always on.""
The Drum Live 2025 staged a two-day live event pairing four major large language models — ChatGPT, Gemini, Perplexity and Claude — in a marketing-focused showdown. Staffers fed prompts on stage while models introduced themselves in 50 words and pitched capabilities for marketers. Claude was disqualified due to a technical hitch and Gemini was cut off after reaching the 50-word limit. Audience voting awarded the first round to ChatGPT. ChatGPT proposed an integrated campaign for a plant-based energy drink aimed at urban Gen Z featuring AR wall art, TikTok challenges, and scannable cans that function as passes for pop-ups and gigs, with the tagline "Pure power plant-based always on."
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