The Google June 2025 core update began rolling out on June 30 and is expected to finish in about ten more days. Partial recoveries have been observed in some sites affected by earlier core and helpful content updates, particularly from those impacted by the September 2023 HCU(X). Glenn Gabe reported some sites have begun to surge in visibility since July 6. While not all sites are recovering, those historically hit hard are showing signs of improvement, suggesting a potentially positive trend for some webmasters.
Starting on 7/6 I'm seeing a number of sites impacted by the September HCU(X) surge. It's early and they are not back to where they were... but a number of them are surging which is great to see.
I've also heard from HCU(X) site owners about rich snippets returning, featured snippets returning, showing up in AIOs, etc. Stay tuned.
This is not to say all sites are recovering, they are not. And there are plenty of examples of sites that lost a ton of visibility in Google Search.
Some of the sites hit hard in older Google updates are seeing partial recoveries, likely for the first time.
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