"Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure - and easier to lose. SEO teams now operate in a landscape where accuracy, consistency, and trust signals matter as much as keywords. Business information, reviews, and brand authority determine whether a brand shows up at all, especially as AI-powered search reshapes how results are generated and displayed."
"The Visibility Brief was created to show you what's really happening. Built on real data from thousands of brands, it provides a practical view of how visibility plays out across today's search and discovery ecosystem. Instead of focusing on a single channel or metric, it takes a broader view. The content highlights where brands are gaining ground, where gaps appear, and which trends are shaping performance."
Search visibility now extends beyond rankings to include traditional search results, local listings, brand knowledge panels, and AI-driven experiences that can surface answers without clicks. Measurement of visibility has become more complex as accuracy, consistency, and trust signals gain importance alongside keywords. Business information, reviews, and brand authority increasingly determine whether a brand appears in discovery experiences. AI-powered search reshapes how results are generated and displayed, causing many brands to overestimate their exposure. The Visibility Brief uses data from thousands of brands to show where brands gain ground, where gaps exist, and which trends are shaping performance.
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