"Long gone are the days where we turn to books to find the answer to our questions. Instead we turn to Google, which has grown to become the world's biggest search engine with 1.2tn searches processed annually. Featured snippets provide direct answers to user questions. Google's featured snippets are the answers that Google highlights in a box at the top of the organic results on the search results page; also known as 'Position Zero' in the rankings."
"Digital marketing is one of the world's fastest-growing kinds of marketing. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. Fast-growing also means ever changing and evolving. We've outlined three trends in digital marketing that we will see more of in 2022 to help you stay with the times and adapt to consumers' wants and needs."
Digital marketing is a rapidly expanding field that enables precise targeting of specialized markets and access to previously untapped customers. Rapid growth causes continual change and evolution in strategies and tactics. Key trends for 2022 emphasize adapting to consumer wants and needs through more visible, answer-focused content. Featured snippets present concise answers in a prominent, easy-to-read box at the top of search results, often with images and actionable details. Inclusion in Position Zero signals that search engines regard content as valuable and reduces the need for users to search through lower-ranked results.
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