"For the past several months, many of the most pressing questions I have been hearing from clients have come from GEO: What is it, should I be worried about it, how can I make sure my law firm is actually visible in all these AI answers? Here's what your law firm needs to know to stay relevant as the search landscape evolves."
"GEO stands for Generative Engine Optimization, and the term is one of several competing names for the set of techniques that, depending on whom you ask, may be thought of as a successor to SEO (search engine optimization) or its natural continuation. GEO builds on many of the same principles as SEO, but adapts their implementation to account for differences in the ways "answer engines" leverage generative AI access and present information when compared to the familiar operations of established search engines (e.g., Google)."
"The first thing you probably need to know, if you are developing a law firm GEO strategy, is that AI search tools (at least for now) overwhelmingly source their information from "traditional" search engines. The dominant player in the search engine space is still Google, but ChatGPT has been known to prioritize results from Bing. Even accounting for the differences between the various search engines currently managing a share of total search traffic, these tools operate on essentially similar principles."
GEO stands for Generative Engine Optimization and represents a set of techniques evolving from SEO to address generative AI answer engines. GEO adapts many SEO principles to the ways answer engines leverage generative AI and present information. AI search tools currently source their information primarily from traditional search engines, with Google dominant and some tools like ChatGPT favoring Bing. Law firms need GEO strategies to ensure visibility within AI-generated answers and to account for differences in how these answer engines aggregate and prioritize content. Ongoing updates and monitoring of search landscape changes remain necessary.
Read at Above the Law
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