"Strategy and creativity are celebrated in equal measures at The Drum Awards. Across the board, there are plenty of examples of fantastic and innovative work produced by agencies, brands and individuals each year. But what makes a winner? How do you shout from the rooftops that your campaigns are brilliant? At The Drum, there are 22 awards that celebrate the finest work produced globally. Following are seven examples of the best of the best of The Drum Awards 2017 winners."
"The Drum Roses Creative Awards This outdoor campaign, created by Leith, built on the insight that consumers believe that soft drinks with no sugar have a weaker taste. The creative featured a series of outdoor posters with confusing headlines, supported by the line: "Xtra taste and no sugar. It makes no sense". The campaign was initially teased with a large scale building wrap at Glasgow Central Station and, with support from Stripe Communications and Dare, was delivered throughout Scotland in October 2016."
"The Drum Marketing Awards Chi & Partners, Mindshare, All Together Now and Sky Media came together with Argos whe faced a rapidly changing retail landscape. The catelogue retailer needed to be reintroduce to the modern shopper as a true omni-channel retailer. Argos launched an exciting and fast-paced campaign that positioned the brand to the current consumer, increasing turnover year-on-year in the process."
The Drum presents 22 awards celebrating global creative work. Leith's outdoor campaign for Xtra used confusing posters and the line "Xtra taste and no sugar. It makes no sense", launched with a Glasgow Central Station wrap across Scotland in October 2016. Argos repositioned as an omni-channel retailer via a fast-paced campaign that increased turnover year-on-year. Propellernet's Made Tall campaign for Long Tall Sally delivered a 729% ROI and built an SEO content foundation. The London Symphony Orchestra lacked standout visual identity, prompting The Partners to work with conductor Sir Simon Rattle on rebranding.
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