#creative-advertising

#creative-advertising

Deema has an impressive background, spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd and Figma. She joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. Our discussion covers the resurgence of brand marketing, the evolution of advertising and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector.

Chewing gum is famously banned in Singapore. To mark the nation's 60th birthday, BBH Singapore has introduced what could be the country's first legal chewing gum: a product called Unthinkables!. It looks, tastes, and chews like gum, but is made without a gum base - a deviously lateral solution that makes it technically legal. The project is a statement about the creative agency's appetite for impossible ideas: those that make the unthinkable possible and tackle business problems with fame-driving solutions.

People don't shop online anymore-they live there. And ecommerce brands that get it, win. Take Jacquemus. Instead of launching their Monte-Carlo store with a basic promo, they created a surreal beach club fantasy, complete with deadpan voiceovers, pastel visuals, and a wink at luxury itself. No influencers. No hard sell. Just a bizarrely perfect fake world that got everyone talking. This kind of creative restraint, paired with clever subversion, didn't just sell fashion; it sold feelings.