Deadline6 days agoMarketingTuanh Dinh Joins Zealot Trailer Agency As Head Of DigitalTuanh Dinh joins Zealot as Head of Digital, focusing on creative offerings and expanding social capabilities. [ more ]
Digiday1 month agoMarketingHow lack of motivation could be seen as a hindrance to solving programmatic fraudThe industry needs more companies to leverage available tools to combat fraud effectively. [ more ]
The Drum2 months agoMarketingSilicon Valley's Chris Diamantopoulos raves about how 'brilliantly boring' PNC Bank isLeveraging humor to promote stability PNC Bank's 'Brilliantly Boring' brand platform [ more ]
Marketing Dive2 months agoMarketingCampaign Trail: Manscaped envisions 'the boys' as mini-mes in branding pushManscaped's latest campaign uses a striking visual metaphor of male genitalia as 'boys' for grooming products. The campaign's central image of a man with his 'boys' on a beach was an immediate winner, resonating for its humor and creativity. [ more ]
Berlin Startup Jobs2 months agoMarketingJob Vacancy: Sales & Marketing Assistant (m/f/x) // Tracks & Fields | Marketing & Communications, Sales Jobs | Berlin Startup JobsPassionate about creativity, advertising, and music. Varied role involving marketing, sales, and administration in music licensing. [ more ]
Adweek2 months agoMarketingCannabis Retailer Skirts Ad Rules With Help From NeighborsUnconventional advertising techniques used by a weed dispensary Challenges faced by cannabis companies with advertising restrictions [ more ]
The Drum2 months agoMarketingAd of the Day: Corona's mammoth CGI hammock causes a social media stirCorona beer brand created a viral campaign with a massive hammock between two buildings. Extensive planning and use of 3D tracking were essential in making the CGI integration look realistic. [ more ]
The Drum2 months agoMarketingAd of the Day: Aftersun's Charlotte Wells lends emotional touch to Quakers spotCharlotte Wells made her advertising debut with a touching Quakers spot showcasing the evolving father-son relationship over breakfast. Uncommon, led by Sam Shepherd, delves into familial dynamics in its creative work with Quakers and other projects. [ more ]