#consumer-insight

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Marketing tech
fromEntrepreneur
1 month ago

Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | Entrepreneur

Understanding consumer problems at a fundamental level is crucial for effective branding and marketing.
fromThe Drum
7 months ago
Marketing

'Years of consistency' gives Pepsi legitimacy in culture, says marketing chief

PepsiCo emphasizes delivering experiences that connect with consumer passions and interests, rather than just selling products.
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