"Wilcox emphasized that clear, proactive communication has been a cornerstone of BHGRE's approach, especially during legal challenges and industry shifts."
"Focusing on trust, relevance, and adaptability has allowed BHGRE to maintain its identity and competitive edge amidst changing market dynamics."
Under Ginger Wilcox's leadership for nearly two years, Better Homes and Gardens Real Estate (BHGRE) has navigated challenges like commission lawsuits and shifting market demands. By prioritizing trust, relevance, and adaptability, BHGRE has reinforced its brand identity. Initiatives such as the 2025 Home Trends Insights report and the Trendmaker certification aim to enhance client experiences. Wilcox remains focused on the power of its franchise model, ensuring brokers have necessary tools while adapting to regulatory pressures, demonstrating that communication and preparation are crucial for the company's ongoing success.
Read at www.housingwire.com
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