"Like many SEOs, I've been thinking a lot about ChatGPT. The reason being? The immense potential it carries - and the ways we need to manage this safely. There's no denying that ChatGPT, and other artificial intelligence (AI) chatbots like it, offer up some very exciting and wide-ranging capabilities. Need help writing an essay or solving a coding problem? ChatGPT has answers. But whether the outcome is accurate or not is a different story."
"While it is certainly one of the shiniest new additions to the tech industry's toy box, whether we can trust it with the pursuit of knowledge is another matter entirely. AI chatbots like ChatGPT, Google Bard and Jasper are taught on a wealth of sources and offer an impressive array of skills because of this. However, when it comes to information, the quantity of sources doesn't necessarily equal quality."
AI chatbots such as ChatGPT, Google Bard and Jasper provide broad capabilities, including writing assistance and coding help, and can streamline time-consuming tasks. Agencies use them for brief creation and scaling keyword categorization, and some people use them instead of search engines. Training datasets include books, articles, Wikipedia and public forums, and may also contain non-public material, which raises questions about source reliability. Models like Google's LaMDA were pre-trained on large dialog datasets and significant Wikipedia content. The volume of sources does not guarantee factual quality. The technology holds enormous potential but requires careful, safe management.
Read at The Drum
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