"Link Context question: A long time ago in a galaxy not so far, far away when indexing Google used anchor + title to understand the context of a hyperlink (I.e. what a user should expect on the other end). Would it be fair to say that aria-label has replaced the title attribute? Asking due to 1) mobile browsers not supporting title attribute, 2) mobile first indexing and 3) aria-label being an a11y equivalent."
"I'd focus on the visible anchor text, if you want to provide more context for search engines. Make it obvious to everyone what the linked page is for."
"Don't just use title elements in the link attribute; make sure the link has actual visible anchor text."
Visible anchor text should be prioritized to provide context for search engines. Indexing historically used anchor text plus title attributes to understand the target of a hyperlink. Reliance on title attributes is problematic because many mobile browsers do not support title display. Mobile-first indexing increases the importance of mobile-friendly link text. Aria-label provides an accessibility hint but does not substitute for visible anchor text in providing context to search engines. Links should be written so that it is obvious to all users what the linked page contains. Clear visible anchor text improves both SEO and user experience.
Read at Search Engine Roundtable
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