"Let's start with the obvious. The U.S. was first to the domain party, and it shows. Most of the best dot-coms were registered decades ago by American entrepreneurs, marketers and early internet hobbyists. Whether it's a single-word domain or a two-word exact match, odds are high the registrant is in Texas, California or New York. This has created a supply-demand imbalance. European companies may have the funding and ambition, but they rarely have the digital real estate to match it."
"European companies are strategically acquiring premium U.S. domains to strengthen their digital presence, earn credibility, gain SEO advantages, lower CAC and boost long-term brand equity. Many domain holders aren't professional investors and can be difficult to negotiate with. When negotiating, you should come prepared, make a genuine offer and bring in a broker if you don't have deep experience. The longer you wait to buy the domain your company deserves, the more expensive that decision becomes."
European companies increasingly acquire premium American-owned dot-com domains to strengthen U.S. credibility, improve SEO, lower customer-acquisition costs, and build long-term brand equity. Many premium dot-coms were registered decades ago by American entrepreneurs, creating a supply-demand imbalance with registrants concentrated in Texas, California, and New York. European founders often seek to purchase these domains to secure superior digital real estate. Negotiations can be challenging because many domain holders are not professional investors. Prepared, genuine offers and experienced brokers improve outcomes. Delaying the domain purchase typically raises the eventual acquisition cost and reduces future branding opportunities.
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