"SEO, or Search Engine Optimization, was designed around keywords, links, and rankings. Platforms like (NASDAQ:GOOGL), (NASDAQ:META), and (NYSE:RDDT) monetized attention by positioning themselves between the user and the answer. The goal was traffic, clicks, and time spent, with value captured before a decision was ever made. GEO Is Built for Conversations GEO, or Generative Experience Optimization, shifts the battleground from pages to outcomes inside conversations."
"Instead of ranking results, the system determines what gets shown, recommended, or converted while a user is interacting with a chatbot or an owned digital experience. Where CRMs Complete the Stack CRMs, or Customer Relationship Management systems, are the data foundation that makes GEO possible. Platforms like (NASDAQ:ADBE) and (NYSE:CRM) collect and organize customer identity, behavior, and transaction history across channels."
Search Engine Optimization (SEO) was built around keywords, links, and rankings to drive traffic, clicks, and time spent on pages. Major platforms monetized attention by positioning themselves between users and answers, capturing value before decisions occur. Generative Experience Optimization (GEO) shifts the focus from pages to outcomes inside conversations, deciding what gets shown, recommended, or converted during chatbot or owned digital interactions. Customer Relationship Management (CRM) systems provide the identity, behavior, and transaction data that enable GEO. SEO optimizes traffic, CRMs organize customer data, and GEO determines the next action inside conversational customer experiences.
Read at Benzinga
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