"Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format called Direct Offer ads and also a new Universal Commerce Protocol launched. Google Merchant Center announced business agents, branded AI agents. Apple picked Google Gemini to power Apple Intelligence and Siri. Google does integrate core search signals into its AI experiences."
"Google AI Overviews are killing local packs and local SEO. Google's John Mueller said UCP won't kill SEO. John Mueller also said core updates don't impact the display of favicons in search. John also said linking brand websites together at a reasonable scale is okay. Google Trends launched a new Explore page with Gemini features. Google AI Mode has new ads named explore guides and articles."
Google launched Personal Intelligence in the Gemini app and will bring it to AI Mode in Google Search. Google introduced Direct Offer ads in AI Mode and launched a Universal Commerce Protocol (UCP). Google Merchant Center added business agents and branded AI agents. Apple selected Google Gemini to power Apple Intelligence and Siri. Google will integrate core search signals into AI experiences and will adjust its algorithm to remove prediction news content. Google prohibits showing different prices in AI Mode UCP versus Search and website listings. Google AI Overviews have reduced visibility for local packs, while John Mueller affirmed UCP will not kill SEO and said core updates do not affect favicon display. Google Ads and Microsoft Advertising rolled out multiple ad, budget, targeting, and asset updates, and Google Trends added a Gemini-enhanced Explore page.
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