"Some older websites have done amazing things over the years, and you can't just jump in with a site that has 2 links more and is 3 points closer to 100, and expect to be considered more relevant (whether by search engines or people). Other sites may have squandered their time in the domain registry and survived by being the proverbial one-eyed man of the web."
"If your site has been around for a year now, and don't have a clear understanding of the differences in value (not SEO metrics) between these sites, I'd recommend taking a step back and first trying to get an objective bigger picture view, and then - in most cases - thinking more strategically (users, marketing, functionality, business, promotion, users) rather than purely SEO-centric."
A site's age alone does not determine search performance; meaningful growth results from sustained value creation. An older site may have earned relevance through consistent quality, links, and user engagement, or may have achieved little beyond existing registration. A newer site can surpass older competitors by building genuine user value, marketing presence, functionality, and promotion rather than focusing solely on SEO metrics. Assess differences in real value between sites, adopt a strategic approach centered on users and business goals, and prioritize quality content and user experience. Technical issues are often minimal with modern site setups.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]