"Speaking to during Bitcoin MENA, Bharadwaj said that Google's stricter treatment of finance and health content, known internally as "your money or your life" (YMYL) topics, has had major consequences. "Finance and health sites are held to a higher scrutiny or higher standard before they can get indexed. [This] means a lot of small sites, mine included, are at the receiving end of this, but that doesn't mean that I don't accept that this is a reasonable policy," he said."
"Google changes disrupted SEO strategies across industries, particularly crypto media, where smaller outlets saw steep traffic declines. According to media entrepreneur Shashank Bhardwaj, "a lot of crypto news websites are now tanking," with some even reportedly delisted from search results. Bhardwaj has been in the content world for over a decade. He has contributed to major publications, including Forbes India. He is the founder and CEO of yMedia."
Google's July 2025 updates require higher expertise and trustworthiness for sites to be indexed, with a core focus on YMYL (your money or your life) topics like finance and health. AI Overviews generate direct answers on results pages, decreasing organic publisher traffic. SEO strategies across industries were disrupted, with crypto media especially affected; smaller outlets experienced steep traffic declines and some were reportedly delisted from search results. The tighter scrutiny is intended to reduce scams and improve content maturity. Content creators on platforms like YouTube and Instagram have also faced bans or demonetization, often without clear explanations.
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