"The Carphone Warehouse celebrated Manchester United's first game without long-standing manager Sir Alex Ferguson as part of its new 'Smart Bites' initiative. Strategically and creatively lead by digital partners Steak and 360i, in collaboration with social agency Cake, Smart Bites sees the high street retailer insert itself into conversations about culturally relevant events. During the match Carphone Warehouse posted tweets and Facebook comments - with a smartphone twist - about new manager David Moyes' first game in charge. During the course of the game the creative reached over 500,000 impressions on Twitter and Facebook."
"With social playing an important role in the future of SEO, it's important for Carphone Warehouse that our digital strategy encompasses this ideology moving forward. Steak and 360i were able to produce great content that put our brand in front of a wider audience which amplified engagement whilst driving SEO value."
"Although a different route for the brand, we felt that we needed to maximise the social opportunity presented by the game and it fell perfectly with the target audience. Reacting in real-time during such events not only increases reach, but instils faith and relevance amongst the audience."
Carphone Warehouse inserted itself into cultural conversations with a 'Smart Bites' campaign that reacted in real time to Manchester United's first game without Sir Alex Ferguson, marking David Moyes' debut. The campaign was led by digital partners Steak and 360i alongside social agency Cake, and used tweets and Facebook comments with a smartphone twist to engage fans. The real-time creative reached over 500,000 impressions across Twitter and Facebook. The retailer positioned social activity as a contributor to SEO value, while agency partners emphasized that real-time reactions increase reach, faith and relevance among the target audience. Smart Bites will publish a new post daily for five weeks.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]