"Content discovery is the passive or active process of finding information on the internet using keywords. It displays previously created or indexed content, requiring users to sift through generic search results and to read through multiple long pages. Unsurprisingly, this approach often has the familiar drawbacks of content saturation and noise, leading to frustration and wasting users' time. According to a 2022 study, people who have difficulty finding content rate it as 53% less useful and accurate."
"Prompt engineering, by contrast, is a dynamic, intent-driven, on-demand and personalized way to work with AI-powered search engines and LLMs, such as Google's AI Overviews. This technique is akin to programming because it uses structured instructions to obtain desired outputs, but it's written in natural language. A well-crafted prompt captures user intent, yielding contextually relevant, nuanced answers tailored to specific requirements, tone and format preferences."
SEO remains essential for making websites discoverable, relevant, and authoritative through keyword matching and backlinks. AI's rise shifts focus toward user intent, requiring integration of SEO techniques with prompt engineering so content appears in AI-generated summaries. Traditional SEO pillars—technical optimization and high-quality content—retain importance but must adapt to AI-driven search contexts. Content discovery via keyword search suffers from saturation, noise, and reduced perceived usefulness when users struggle to find information. Prompt engineering enables structured natural-language instructions that capture intent and deliver contextually relevant, personalized outputs. E-E-A-T and positive user experience continue to support online visibility.
Read at Entrepreneur
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