#e-e-a-t

#e-e-a-t

But here's the thing: AI isn't a shortcut to rankings. Without the right prompts and a human touch, AI content can actually hurt your traffic. Google's recent updates and the rise of AI Overviews in search show just how important quality and clarity are. So no, AI-generated content isn't bad, but you need a strategy. Otherwise, it's just more noise.

The way people find cannabis brands has changed forever. Search and social are no longer the only entry points for discovery. Large language models-like ChatGPT, Perplexity, Gemini, and Claude-now shape how audiences access information and decide where to shop, smoke, and spend. For cannabis brands and dispensaries, this shift marks both a challenge and an opportunity. Ranking higher and driving more sales now means thinking beyond basic SEO.

AI Overviews are Google's AI-generated answers that appear above traditional organic results, designed to address user queries directly and efficiently.