#e-e-a-t

#e-e-a-t

The Search Engine Optimization (SEO) landscape continues to evolve, and the methods that ensured top rankings in years past are no longer sufficient. Success in 2025 depends on a developed, human-centered model that praises experience, authority, and technical expertise over empty keyword stuffing. Search engines continue to comprehend user intent and favor sites that are thorough, authoritative sources. It includes the strategic integration of world-class technical optimization, quality content creation, and a focus on key user experience metrics.

The way people find cannabis brands has changed forever. Search and social are no longer the only entry points for discovery. Large language models-like ChatGPT, Perplexity, Gemini, and Claude-now shape how audiences access information and decide where to shop, smoke, and spend. For cannabis brands and dispensaries, this shift marks both a challenge and an opportunity. Ranking higher and driving more sales now means thinking beyond basic SEO.

AI Overviews are Google's AI-generated answers that appear above traditional organic results, designed to address user queries directly and efficiently.