"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode travel features seems to have expanded. Google's John Mueller spoke about authentication for SEO tools. Bing is testing bolding titles for search results and ads. Bing is testing more sitelinks interfaces. Google AI Mode tests the query on the right side."
"E-E-A-T is the Goal, Q-Star is the System, Site_Quality is the Score, Hobo Alt Text: Small Tag, Big Impact for SEO, Accessibility, & Smart Content Strategy, Level343 Annotated Page Content (APC), DEJAN The ContentEffort Attribute, the Helpful Content System and E-E-A-T. Is Gemini behind the HCU?, Hobo The Google &num=100 Change: What It Means for Marketers, Koozai UX and SEO: A Guide for Winning the Searcher, Not Just the SERP, Ahrefs"
Google AI Mode shows expanded travel features and a right-side query test. John Mueller addressed authentication for SEO tools. Bing is experimenting with bolded titles for results and ads and testing additional sitelinks interfaces. Industry topics include E-E-A-T, Q-Star, Site_Quality scoring, alt text strategy, Annotated Page Content, the ContentEffort attribute, and the Helpful Content system. Marketing implications of Google's &num=100 change and UX-focused SEO guidance for serving searcher intent are highlighted. Multiple forum threads and industry sources surfaced practical examples and analysis of these developments.
Read at Search Engine Roundtable
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