"Does it feel like your organic traffic is disappearing? You aren't imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt - fast. The good news: you don't need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO and reclaim your share of search in the age of generative AI."
"GEO, or generative engine optimization, focuses on entities - not just pages. That means your brand, products, services, and experts. By strengthening these signals, you increase the chances your business is cited, referenced, and recommended inside AI-generated answers and conversational search results. This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, AI delivers answers that anticipate follow-up questions and add context. Users get what they need faster, but brands get fewer clicks. Organic search demand isn't disappearing, but traffic is drifting away from it. As clicks decline, visibility inside AI-generated responses becomes more critical than ever."
Organic traffic is declining as AI overviews and answer engines replace traditional search results. Brands need to shift from SEO to GEO, focusing on entities like brand, products, services, and experts to be cited in generative answers. AI search delivers contextual answers that anticipate follow-ups, reducing clicks to websites. GEO builds on SEO principles with added emphasis on structure, clarity, and consistency. Prioritize E-E-A-T, make content easy for AI crawlers with fully rendered HTML and predictable layouts, and invest in structured data, metadata, descriptive alt text, and transcripts to improve AI referencing.
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