Instagram celebrates its 15th anniversary by launching new features aimed at empowering entrepreneurs to overcome self-doubt. Esh Ponnadurai, Meta's head of consumer marketing, emphasizes how these features can facilitate creative experimentation. One such feature, Trial Reels, lets businesses test content with nonfollowers without alarming their existing audience, addressing the challenges faced by growing companies. Quiet posting further allows users to refine their content strategy by publishing without visible notifications. These innovations are designed to help both solo entrepreneurs and small businesses thrive in a competitive landscape.
"Self-doubt is often the enemy of expressing yourself or taking a chance," Ponnadurai said. This insight applies universally, whether you're a solo entrepreneur trying to establish your brand or a small-business owner wondering how to stand out in a crowded marketplace.
One of the most significant announcements is Trial Reels, a feature that allows businesses to post content to nonfollowers without alerting their existing customer base.
You may have a really strong customer base, but you want to reach a new one," Ponnadurai said. "You want to test new content with potential customers without risking your relationship with existing ones.
Another breakthrough feature is "quiet posting," which allows you to publish content without notifying followers or having it appear in their feeds.
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