Wood Wood's Fall/Winter 2025 'Double A' campaign focuses on youth culture and spontaneity, featuring real-life moments rather than styled shoots. It embraces the essence of road trips and friendship, inviting wearers to create memories with their clothes. The imagery, shot in a lo-fi documentary style, captures genuine experiences such as pit stops and the fleeting magic of shared moments. The collection aims to resonate with individuals seeking fashion that embodies movement and authenticity rather than conventional basics.
The campaign is all about youth, road trips, and those small, magic moments you share with friends; loud music, windows down, no destination.
Shot with a lo-fi, documentary lens, the imagery is raw and real. You're not looking at posed models here - you're watching a crew make a pit stop.
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