The urgency to support trans rights has never been clearer, especially after the UK Supreme Court's decision that excludes transgender women from the legal definition of a woman.
At the core of the campaign is The Take, a powerful commercial featuring three of the most promising college basketball athletes in the game today. Paige Bueckers, JuJu Watkins, and Cooper Flagg take center stage in this narrative, which explores how elite athletes block out distractions, silence the hype, and hone their craft to dominate in defining moments.