Meta has launched its largest marketing campaign, 'Not Even,' aimed at highlighting WhatsApp's commitment to user privacy. The campaign emphasizes that personal messages are encrypted and cannot be accessed by WhatsApp itself. With a series of activations planned for multiple countries, the campaign aims to connect emotionally with users through everyday messaging experiences. WhatsApp's new privacy feature, 'Advanced Chat Privacy,' complements this message amidst concerns over the integration of AI capabilities, ensuring that users can continue to rely on the platform for confidential conversations.
WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp, can see or hear your personal messages in the most emotional and relatable way - all centered in the everyday moments we are all so familiar with.
We wanted to capture the beauty in the everyday chaos of messaging - the weird voice notes, the emotional late-night texts, the stuff you only share because you know it's private. That's the power of WhatsApp and that's what this campaign is all about: trust, intimacy and total freedom to be yourself.
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