KFC's latest campaign, created by PS21, transforms Madrid's Avenida de América into a vibrant playground with childlike doodles to promote their new Fresquito lollipop. Featuring authentic designs by kids, the immersive campaign cleverly captures the essence of childhood imagination, avoiding the risks of alienating young audiences with forced marketing. By embracing genuine creativity, KFC successfully appeals to both children and the general public, showcasing a fresh approach to out-of-home advertising that celebrates innocence and playfulness in urban spaces.
Taking inspiration from childhood creativity, KFC's latest campaign features playful doodles in Madrid, transforming the city into a playground while promoting their new Fresquito lollipop.
The campaign cleverly utilizes the innocence of childhood, avoiding typical marketing pitfalls by showcasing genuine creativity without pandering, appealing to both kids and adults alike.
Collection
[
|
...
]