The Cowboy Closeups campaign by McDonald's Canada features unique billboard advertisements designed for the Calgary Stampede. The ads cleverly blend iconic menu items like fries, Big Mac, and Vanilla Cone into Western fashion, creating optical illusions that evoke hunger. Developed with Cossette Vancouver, the campaign celebrates values such as community, quality, and Canadian pride in an engaging manner. The design encourages viewers to look closely, reinforcing McDonald's connection to the event beyond traditional sponsorship, while the inclusion of the logo ensures brand recognition.
The McDonald's Cowboy Closeups campaign features sartorial optical illusions that weave famous menu items into traditional Western fashion staples, provoking a playful hunger.
The campaign, developed with Cossette Vancouver, integrates fries, Big Mac, and Vanilla Cone into Western threads, creating a unique advertising experience for the Calgary Stampede.
McDonald's Canada aims to celebrate shared values of community, quality, and Canadian pride through memorable and clever advertising that enhances brand presence during the rodeo.
The subtle nature of the ads encourages viewers to take a second look, making the brand part of the Calgary Stampede rather than merely a sponsor.
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