"Fifty years ago, in the Veneto region of Italy, artisans at Bottega Veneta began weaving slender strips of leather into forms that would change the language of luxury. Intrecciato was created as a solution to strengthen delicate hides, but what emerged was more than technique. It became the foundation of the house's identity, proof that true design can speak through craft alone."
"The anniversary campaign, "Craft is Our Language," honors that beginning by turning attention to the hands that make and the hands that carry. Directed by Jack Davison with choreography by Lenio Kaklea, the campaign captures the poetry of gestures. Every image reflects not only the interlacing of leather but the interlacing of culture, history, and personal artistry. The cast chosen is deliberate."
Intrecciato originated fifty years ago in the Veneto region when artisans wove slender leather strips to strengthen delicate hides, becoming central to Bottega Veneta's identity. The 'Craft is Our Language' anniversary campaign spotlights the hands that make and the hands that carry, using choreography and photography to capture poetic gestures. The cast includes Lauren Hutton, Zadie Smith, Tyler, the Creator, and Edward Buchanan to represent different crafts and histories. The project references Bruno Munari's 1963 handbook of Italian gestures and will publish fifty gestures later this year. Intrecciato ownership signifies belonging to a continuum of preserved skill and personal artistry.
Read at stupidDOPE | Est. 2008
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