The MTA has launched the 'Ride Inside Stay Alive' campaign to counter increasing subway surfing incidents, which have led to six deaths in 2024. This initiative includes comic panels displayed on screens throughout the subway, illustrating the harsh realities faced by those involved and their loved ones. The campaign features bilingual announcements and endorsements from role models like BMX athlete Nigel Sylvester, focusing on educating youth about the dangers of riding outside trains. It aims to shift perceptions and reduce risks by conveying a clear message: prioritize safety while traveling.
Comics depicting the harrowing consequences of subway surfing will soon appear on digital screens across the subway system, including inside some train cars.
The campaign is a joint effort between the MTA, the city's public school system, and the Department of Youth and Community Development.
Through this campaign, young New Yorkers will hear directly from peers and role models about the extreme dangers of subway surfing and the message is clear: ride inside and stay alive.
Despite those efforts, six people died from subway surfing in 2024, up from five the year before, according to NYPD data obtained by Gothamist.
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